Cultural Context

In Thailand, Hand made is Heart made. Creativity here is about “making” to express love for their passions. It’s inspired by fan communities, celebrity crushes, music and fashion.

The idea

We partnered with Thailand TikTok creators to launch iPad teach content inspired by Thailand's trending passions.

My mouth is literally watering!

- @Kdboonkerd

It's a shame we can't eat it hahaha

- @โกเอสายสุ่งสุข

I felt how delicious it is even if I did not eat it

- @noi.shop25

From now on this is how I will cook!

- @cream_2713

I think I want to start drawing on iPad now!

- @inham5572

I want an iPad to make my own somtum so badd!

- @kankung10

Can you please teach us how to draw this wallpaper in a step by step tutorial?

- @crist060303

Technique is so slick! Anymore tips you can share?

- @s.surachet.p

Can you open a course for this particular artwork? I want to register! It is so pretty

- @givisible

I guess it’s time to buy a new toy!

- @user18612144030117

Does the feature allows you to pull pictures only on Procreate?

- @anomaxb

The feature that changes handwriting into text is so cool, how do you do it?

- @misaamane

Credits

Brand - Apple

Agency - TBWA\Media Arts Lab APAC

Director - Gaku Yen

Food Art Creator - @lalahuay

Lucky Wallpaper Creator - @mumu_arts

Current Location -> Shanghai

-> Instagram

-> Linkedin

-> Behance

-> X / Twitter

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