APPLE THOSE THAT FOLLOW

A Thai horror film shot on the iPhone 13 Pro in low light by the acclaimed director of "Shutter" and "Alone," Parkpoom Wongpoom. Inspired by true events, comes a hallucinatory tale of karmic revenge. After a robbery-gone-wrong, two teens attempt to lay low at a local ghost mask festival, only to learn that there’s no hiding from your sins… no matter what mask you wear.

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BEHIND THE SCENE

We shot the entire film in low light settings, while demonstrating key product features. Resulting in a perfect blend of horror and Thai beliefs that proved what iPhone was truly capable of.

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FILM ART

Launched at the most haunted billboard in Bangkok - The Ghost Tower.

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CASE STUDY FILM

The 22-minute film follows two teens on the run after a robbery goes wrong, disguised in ghost masks. Shot entirely on iPhone, the karma-centric story was inspired by the little-known tradition of Phi Ta Khon, an annual festival in rural Thailand where locals wear ghost masks and believe spirits walk amongst them. 

TEACHS

Macro

Low Light

Cinematic Mode

AWARDS

PUBLICATIONS

PUBLICATIONS

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CREDITS

Brand - Apple

Agency - TBWA\Media Arts Lab APAC

Production Company - Hub Ho Hin Bangkok

Director - Parkpoom Wongpoom

Director of Photography - Naruphol Chokanapitak

BTS Director - Pat Boonnitipat

Music Company - Chatchai Pongprapaphan