The Angry Whopper was a limited time Burger King's product about 10 years ago. And people on the internet have been angry that it hasn’t come back ever since. In 2019, it returned for real and we wanted to get fans angry and in the mood for the Angry Whopper. So, we broke the internet.

A few days before the product launch, we dropped a broken BK website on Twitter with the message "It's back". The website was completely sabotaged, making the order experience impossible with continuous error messages popping up.

Extra-long loading time

Long loading assets to create slow internet connection effect

The website started to glitch

An unclickable order button pop up to trick user

Error windows continue popping up

The website went completely sabotage to make user get angry.

The internet went mad. They are ready for the Angry Whopper. 

Launching the product. Angry Whopper is back at Burger King.

Brand - Burger King

Agency - Mullenlowe New York