NICE TRY - RELAX IT'S iPHONE

To celebrate Hari Raya in Malaysia, Apple launch a comedy "Relax it's iPhone" Raya spot that feature Face ID helps keeps your nosy aunts away. In the 30-second video ad, an iMessage notification appears on a girl's iPhone 15 placed on a dining table, while she stepped away. Nosy family members attempt to unlock the device to read the message, but Face ID prevents them from doing so.

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INTERNET RESPONSES

INTERNET RESPONSES

"Exactly like my aunty. The best la Apple!"

"Serves the auntie right HAHAHAHA so nosy"

"Wait I want to share this with my family 😂 Let them feel targeted"

"An Apple a day keeps the Makcik Bawang away"

"This ad is so addicting to watch bc i wanna see if the grandma can get in n see the message! DRAMAAA 🫢"

"Playing quoting my name… I will be so gone if my mom knows"

PUBLICATIONS

PUBLICATIONS

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CREDITS

Brand - Apple

Agency - TBWA\Media Arts Lab APAC

Production Company - HolyMomma

Director - Max Sherman

Director of Photography - Oscar Faura