NICE TRY - RELAX IT'S iPHONE
To celebrate Hari Raya in Malaysia, Apple launch a comedy "Relax it's iPhone" Raya spot that feature Face ID helps keeps your nosy aunts away. In the 30-second video ad, an iMessage notification appears on a girl's iPhone 15 placed on a dining table, while she stepped away. Nosy family members attempt to unlock the device to read the message, but Face ID prevents them from doing so.
INTERNET RESPONSES
INTERNET RESPONSES
"Exactly like my aunty. The best la Apple!"
"Serves the auntie right HAHAHAHA so nosy"
"Wait I want to share this with my family 😂 Let them feel targeted"
"An Apple a day keeps the Makcik Bawang away"
"This ad is so addicting to watch bc i wanna see if the grandma can get in n see the message! DRAMAAA 🫢"
"Playing quoting my name… I will be so gone if my mom knows"
PUBLICATIONS
PUBLICATIONS
CREDITS
Brand - Apple
Agency - TBWA\Media Arts Lab APAC
Production Company - HolyMomma
Director - Max Sherman
Director of Photography - Oscar Faura