A campaign celebrating Thailand’s unique graduation tradition, where students turn rigid photoshoots into artistic expressions. Partnering with renowned Thai photographer Watcharaphong Thangthong (@Pmanmashare), Shot on iPhone ‘Class of 2567’ elevated what they already do best - turning portraits into playful visual stories that celebrate friendship and creativity. Launched across 60 digital screens throughout Bangkok, the campaign gave Thai students a platform to express their creativity, sharing this vibrant tradition.

Cultural Context

Thailand does graduation photos like no other. Forget stiff poses and plain backdrops - Thai graduates transform their caps and gowns into playful Instagram-worthy masterpieces. The Class of 2567 (2024 in the Buddhist calendar) brought together graduates from different universities - an uncommon sight, as most grads stick to their own schools. The students had the stage to express their creativity through the photos, and iPhone captured it all. The campaign was planned to specifically launch during graduation season, spanned across 60 motion sites, showcasing the spirit of graduation like never before.

Commissioned by Apple. Class of 2567 🎓 Celebrate Thailand’s one of a kind graduation, #ShotoniPhone by photographer P’MAN @pmanmashare.

The campaign expanded to universities in Bangkok, making an impact at campus U-Stores.

Credits

Brand - Apple

Agency - TBWA\Media Arts Lab APAC

Production Company - Chamni’s Eye

Photographer - Pmanmashare

Videographer - Sasidis Sasisakulporn (Oatjo)

Current Location -> Singapore

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