To launch Nike’s new “Hypervenom” in Thailand, we created the world’s largest interactive football game. We put people in the shoes of their football heroes, literally, in a fully immersive experience utilizing motion tracking and wrap-around projection mapping. We asked them to shoot the designed moving target on the wall before the spotlight reaches them, they will have responded faster over time in order to keep the score up

Brand - Nike

Agency - BBH Singapore

Artist - Jason Drew

Production Company - Future Deluxe + Arstic