House of Deadly

NIKE HOUSE OF DEADLY

To launch Nike’s new “Hypervenom” in Thailand, we created the world’s largest interactive football game. We put people in the shoes of their football heroes, literally, in a fully immersive experience utilizing motion tracking and wrap-around projection mapping. We asked them to shoot the designed moving target on the wall before the spotlight reaches them, they will have responded faster over time in order to keep the score up