Nike launched the global #RiskEverything integrated campaign that would climax with the World Cup. We created a football experience on a 100-meter barge that floated down the Chao Phraya River in Bangkok. The pitch served as host to the final series of matches between Nike’s FC247 and allowed them to “risk everything” in the ultimate competition. Outside the “battle arena” area, we gave spectators the Nike FC lifestyle experience – a combination of activities that gave FOTs the freedom to express their individuality and love of the game, as well as explore Nike’s line of football products.

Brand - Nike

Agency - BBH Singapore

Production Company - Jack Morton