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APPLE FURSAT

Shot on iPhone 14 Pro by director Vishal Bhardwaj, "Fursat" is a magical story about a man so obsessed with controlling the future that he risks losing what he holds most precious in the present.

BEHIND THE SCENE

Go behind the scenes with acclaimed filmmaker Vishal Bhardwaj and Director of Photography Swapnil Sonawane. See how iPhone 14 Pro helped craft the stunning visuals of "Fursat", a fast-paced, multi-genre musical.

FILM ART

Launched just like any other Bollywood movie, the film art can be seen at the high traffic location across India.

CASE STUDY FILM

Fursat is India’s first Shot on iPhone Bollywood film directed by veteran filmmaker Vishal Bhardwaj. The film is a magical story about a man so obsessed with controlling the future that he risks losing what he holds most precious in the present. Whilst this piece was commissioned by Apple, we launched this film just like any other Bollywood film. The film was released on Hotstar (Disney+), India's leading VOD channel, where it became one of the top 10 releases on the platform.

On Apple India’s YouTube channel, Fursat received a whopping 127 million+ views in only three weeks of launch. For a film-obsessed nation like India, our aim was to showcase how iPhone makes it possible to shoot a Bollywood-scale film without the use of traditional film equipment.

Fursat takes advantage of iPhone 14 Pro’s camera features such as Action mode, Cinematic mode in 4K, macro, and advanced low light capabilities to create a visually spectacular cinematic experience. Fursat inspired filmmakers across India to bring their most ambitious stories to life with nothing but an idea in mind and an iPhone in hand.